Yesterday Sir Tim Berners-Lee, the founder of the internet, launched a pretty scathing attack on Phorm. He accused Phorm of ‘snooping’ on ISP users and collecting private information.
Sir Tim said that “To allow someone to snoop on your internet traffic is to allow them to put a television camera in your room, except it will tell them a whole lot more about you than the television camera”.
This is a particularly interesting debate that has been going on ever since Phorm and BT’s ‘secret’ trials back in 2006. The internet is not a private place, in fact it’s remarkably easy to find out contact details for almost anyone – if you know where to look. Therefore, is it reasonable to argue that your browsing habits are private and should not be monitored, but at the same time uploading hundreds of photos and personal details to your online profile page that anyone can access?
There does need to be a line drawn between the behavioral advertising that is already all over sites such as Amazon and Facebook, and targeted advertising based on ISP habits. Having adverts appear for wedding photographers when you update your status to ‘engaged’ is pretty sensible. In the same way that many online shopping sites recommend other items based on your recent purchases. The concept of advertising appropriate to your interests is a good idea, and would be far more effective than the random ads that appear now. But do I want my ISP tracking everything I do online? Not really.
Put Simply 
I think this post puts the argument about ISP based profiling based on Deep Packet Inspection (or snooping as Tim Berners_Lee calls it) very nicely.
It is one thing to watch me when I arrive at your website. It is another thing entirely to sit inside my ISP and watch me all over the internet which is what Phorm’s Webwise system wants to do. It must be stopped and it can and will be stopped.
Thanks for the comment.
Agree that it should be stopped, but since the Government took 2 years to do anything about the original Phorm trial, I’m not expecting anything to happen soon.