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29 March, 2010

As an owner of a large ‘older’ car, built the year the Dow closed above 4000 for the first time in history, the WTO was established, when 10x murderess Rose West got life and Microsoft released Windows 95 [oops gave it away with that last one], I’ve always had a slightly [emphasis on the slightly] guilty conscience about the volume of energy I use.

Yes this really is the way my kids get to school, sometimes.

The news covered by Richard Black today at the BBC lets me rest a little easier, the gulf stream is not slowing down. Phew, the day after tomorrow isn’t just round the corner and all those people trapped in New York’s library will remain safely inside a “DVD bargain” for many years to come.  Ironically I could have bought that excellent film as a double-feature with, of all things, Independence Day – today at the lunchtime supermarket checkout for just £5, but I digress.

The fact that this environment story made headline news at all today says an awful lot about the awareness that has settled throughout the developed world. No one can claim they know nothing about that story before they read a Gulf Stream ‘is not slowing down’ headline.

In 1995 I’d have been mostly ignorant and generally un-caring.



16 January, 2009

The staff here at EML Towers spotted a rather natty font the other day, which we recommend:

This is the font-equivalent of that ‘Please avoid printing emails unnecessarily’ email footer that you sometimes see. This message, ironically, uses ink to print, and has a coloured logo on it. The ecofont, on the other hand, reduces ink-use by filling each letter with holes, ‘swiss-cheese’-stylee.

Kind’ve begs the question though, wouldn’t it be easier to avoid printing the email in the first place? EML obviously recycles, and I’m anal enough to run a more-or-less paperless desk. But then again, I spent the last two days on several planes.* Will an ‘eco’ font simply encourage people to print more, guilt-free?

It makes you think: there’s the cars our staff use to get to the office, and the deodorant I use. But who wants to meet an smelly PR bod? There are ways businesses can improve their eco-credentials. I for one am going to dowse the huge pile of burning car tyres out back. It’s no use to anybody.

EML's way of staving off the winter months[*By the way, I’m talking about the gas-guzzling, flies through the air kind. This is not some kind of hippy/physics digression, though I do get around.]