Why blog?

5 July, 2010

I was talking to a client recently who asked if I had seen the company’s blog, which I had, and we got into a discussion on the topic of blogging.

I remember when blogs first appeared on the scene and a director saying I should pen one as my family seemed to lead such a disasterous life! (I didn’t as discretion is definitely the better part of valour.) And that was what blogging was all about then – commenting on what was happening around you and how you viewed life.

Now everyone is doing it and the blogsphere is awash with corporate comment.  The trouble is, the spontaneity has gone as these have to be check, checked and checked again before being passed to ‘legal’ for the final approval.  This means that the life is sucked out of the site and the blogs remain commentless because there is no content left to comment on.

If a company wants to be seen as a ‘thought leader’ it has to allow its bloggers some leeway.

(Hope this gets past the EML team!)


Nice work if you can get it!

23 February, 2009

Here at EML we blog, we Twitter and we comment on other blogs and websites – it is part of what we do.

The government has, in its wisdom, decided to jump on the social networking bandwagon and is appointing a Director of Digital Engagement with a salary of up to £160,000 p.a.  This is only just below the earnings of the Prime Minister.

Now, I know the inthemoneypowers that be think that social networking is the new black and want to encourage ministers to use sites such as Facebook and Twitter to be on trend, but in these straightened times does it really require such a high profile appointment to get people blogging?  I was told to do it and do so with relish.

Trouble is, knowing the government’s general need to assure everyone how well it is doing about everything, I suspect that most of the blogging will be done on Diddit rather than MySpace.

Just off to ask for a pay rise for posting this blog.