It was all going so well

You know that sinking PR feeling…  You have a great story and you want to get it out there but the journalists just won’t play ball – they turn your masterstroke around and your client’s story goes downhill rapidly.catmouse2

Well, that just happened to Logitech when it announced the production of its one billionth computer mouse.  The BBC used this opportunity to highlight the fact that analysts believe that the introduction of multi-touch interfaces heralds the death of the mouse.

You win some, you lose some.  Congratulations anyway to Logitech for producing a billion of anything.


3 Responses to It was all going so well

  1. Hi,

    My name is Kate Brinks and I’m with Logitech’s PR department. We at Logitech really enjoyed Maggie’s BBC article and actually suggested that she speak with some of the mouse nay-sayers for her article. Our position is that we know that there are differing opinions out there, but that at Logitech, we believe that the mouse is here to stay. I felt it was a balanced article and an interesting read. You might enjoy reading the Future of the Mouse thoughtpiece that we provided to journalists for this announcement. You can find it in our billionth mouse press room:

    All the best,

  2. Mrs H says:

    It’s good to see the BBC and other media putting a more positive spin on this story this morning. BBC breakfast programme was celebrating the mouse and hailing it’s long and useful future today, and Cliff at Computer Weekly has suggested the mouse could be the “most significant invention in IT of all time” in his blog: .

    Hurrah for the mouse! Of course, I’ve been working solely from a laptop for 2 years now and am used to using the touch pad. I also can’t use the stupid mouse from Apple that has no right click function. But apart from that…. Hurrah for the mouse!

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