Here Kitty, Kitty!

Now this is what I call good PR – something that gives the public a warm, happy, soft feeling and brings in the punters.

When a failing Japanese railway promoted the station cat to Station Master its fortune was turned around by the public using the railway to see the cat in the hat. Now it has achieved worldwide coverage with the story.

Now I am asking myself which client could a stunt like that work for?

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One Response to Here Kitty, Kitty!

  1. Alex says:

    Does anyone else think this cat looks like Hitler? Or at least some high-ranking member of the SS?

    If you need to compare similar ‘Kitlers’ you can go to http://www.catsthatlooklikehitler.com

    I kid you not…. proof that the internet really does have everything.

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