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	<title>Comments for Put Simply</title>
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	<link>http://putsimply.wordpress.com</link>
	<description>Musings on PR, technology and ...</description>
	<pubDate>Wed, 14 May 2008 12:50:26 +0000</pubDate>
	<generator>http://wordpress.org/?v=MU</generator>
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		<title>Comment on It&#8217;s tough under the media spotlight by Ben</title>
		<link>http://putsimply.wordpress.com/2008/04/16/its-tough-under-the-media-spotlight/#comment-71</link>
		<dc:creator>Ben</dc:creator>
		<pubDate>Tue, 22 Apr 2008 16:12:15 +0000</pubDate>
		<guid isPermaLink="false">http://putsimply.wordpress.com/?p=180#comment-71</guid>
		<description>I once found myself talking absolute rubbish in front of TV cameras as well and I can only conclude that most people's natural reaction to the merest whiff of TV exposure is to become a gibbering fool. In my case it was John Barnes Football Night (thats right). Asked a couple of simple questions I proceeded to spout absolute nonsense in the most awful taxi driver fashion.  Needless to say my pathetic ramblings did not make it to transmission...</description>
		<content:encoded><![CDATA[<p>I once found myself talking absolute rubbish in front of TV cameras as well and I can only conclude that most people&#8217;s natural reaction to the merest whiff of TV exposure is to become a gibbering fool. In my case it was John Barnes Football Night (thats right). Asked a couple of simple questions I proceeded to spout absolute nonsense in the most awful taxi driver fashion.  Needless to say my pathetic ramblings did not make it to transmission&#8230;</p>
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		<title>Comment on It&#8217;s tough under the media spotlight by Sara</title>
		<link>http://putsimply.wordpress.com/2008/04/16/its-tough-under-the-media-spotlight/#comment-70</link>
		<dc:creator>Sara</dc:creator>
		<pubDate>Sun, 20 Apr 2008 15:10:22 +0000</pubDate>
		<guid isPermaLink="false">http://putsimply.wordpress.com/?p=180#comment-70</guid>
		<description>Oh marvellous!  I can just see it too.</description>
		<content:encoded><![CDATA[<p>Oh marvellous!  I can just see it too.</p>
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		<title>Comment on It&#8217;s all going to die by putsimply</title>
		<link>http://putsimply.wordpress.com/2008/04/16/its-all-going-to-die/#comment-65</link>
		<dc:creator>putsimply</dc:creator>
		<pubDate>Thu, 17 Apr 2008 09:49:57 +0000</pubDate>
		<guid isPermaLink="false">http://putsimply.wordpress.com/?p=184#comment-65</guid>
		<description>You might be interested in the speech given at the IET yesterday  by Ofcom's Chief Executive, Ed Richards. He was talking about the next generation of broadband in the UK. 

He touched on Nielsen's law - the Moore's law of Bandwidth - which " holds that bandwidth available to the high end customer increases by 50 per cent compound each year, and that the mass market will lag two to three years behind it."

He also talked about the market and consumer's willingness to pay for the access as a major driver for the take up of higher speeds. Picking up on your fears that we may go back to a "dark age" of having to actually post stuff (how on earth would Royal Mail cope?), Richards clearly recognises the importance of good broadband access, commenting: "These networks form part of the critical infrastructure of the country’s economy and will be central to the way we live our lives in the future."

He then went on to talk about the drivers of change and the technology aspects - all in all it seems like it was an interesting speech. If you want to take a look at the full copy, it's here: http://www.ofcom.org.uk/media/speeches/2008/04/ietspeech

enjoy!</description>
		<content:encoded><![CDATA[<p>You might be interested in the speech given at the IET yesterday  by Ofcom&#8217;s Chief Executive, Ed Richards. He was talking about the next generation of broadband in the UK. </p>
<p>He touched on Nielsen&#8217;s law - the Moore&#8217;s law of Bandwidth - which &#8221; holds that bandwidth available to the high end customer increases by 50 per cent compound each year, and that the mass market will lag two to three years behind it.&#8221;</p>
<p>He also talked about the market and consumer&#8217;s willingness to pay for the access as a major driver for the take up of higher speeds. Picking up on your fears that we may go back to a &#8220;dark age&#8221; of having to actually post stuff (how on earth would Royal Mail cope?), Richards clearly recognises the importance of good broadband access, commenting: &#8220;These networks form part of the critical infrastructure of the country’s economy and will be central to the way we live our lives in the future.&#8221;</p>
<p>He then went on to talk about the drivers of change and the technology aspects - all in all it seems like it was an interesting speech. If you want to take a look at the full copy, it&#8217;s here: <a href="http://www.ofcom.org.uk/media/speeches/2008/04/ietspeech" rel="nofollow">http://www.ofcom.org.uk/media/speeches/2008/04/ietspeech</a></p>
<p>enjoy!</p>
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		<title>Comment on Finding your target audience by roger merriman</title>
		<link>http://putsimply.wordpress.com/2008/04/08/finding-your-target-audience/#comment-51</link>
		<dc:creator>roger merriman</dc:creator>
		<pubDate>Thu, 10 Apr 2008 19:28:01 +0000</pubDate>
		<guid isPermaLink="false">http://putsimply.wordpress.com/?p=166#comment-51</guid>
		<description>i rather like the C5 advert, and shows they do know the issues, the bmw/merc own the large executive car market. to the exent that topgear will compare a new car to the "germans". thus far large executive cars have been pritty much a no go area for french cars. what ever it does it can't do any harm.</description>
		<content:encoded><![CDATA[<p>i rather like the C5 advert, and shows they do know the issues, the bmw/merc own the large executive car market. to the exent that topgear will compare a new car to the &#8220;germans&#8221;. thus far large executive cars have been pritty much a no go area for french cars. what ever it does it can&#8217;t do any harm.</p>
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		<title>Comment on What a day for a daydream by putsimply</title>
		<link>http://putsimply.wordpress.com/2008/04/07/what-a-day-for-a-daydream/#comment-50</link>
		<dc:creator>putsimply</dc:creator>
		<pubDate>Wed, 09 Apr 2008 09:18:02 +0000</pubDate>
		<guid isPermaLink="false">http://putsimply.wordpress.com/?p=165#comment-50</guid>
		<description>I loved the headlines in the papers on Monday, they ranged from "ooh, we had a lovely day with flags waving" to "Shame, chaos, spirits crushed, doom and gloom" I just wanted to know what had happened, and not waste my time picking the truth out of some 'dramatic' over- or understatement. Why don't newspapers just "tell the story" anymore?</description>
		<content:encoded><![CDATA[<p>I loved the headlines in the papers on Monday, they ranged from &#8220;ooh, we had a lovely day with flags waving&#8221; to &#8220;Shame, chaos, spirits crushed, doom and gloom&#8221; I just wanted to know what had happened, and not waste my time picking the truth out of some &#8216;dramatic&#8217; over- or understatement. Why don&#8217;t newspapers just &#8220;tell the story&#8221; anymore?</p>
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		<title>Comment on Finding your target audience by Sara</title>
		<link>http://putsimply.wordpress.com/2008/04/08/finding-your-target-audience/#comment-49</link>
		<dc:creator>Sara</dc:creator>
		<pubDate>Wed, 09 Apr 2008 06:40:20 +0000</pubDate>
		<guid isPermaLink="false">http://putsimply.wordpress.com/?p=166#comment-49</guid>
		<description>Oh, I don't know - I quite like the Citroen ad. I've no idea what point they're trying to make, but I find the German stereotypes a bit of a laugh. You almost expect Basil to appear and tell everyone not to mention the war. Are German cars seen as superior to French ones? Who knows? Not me, I'm a cyclist.</description>
		<content:encoded><![CDATA[<p>Oh, I don&#8217;t know - I quite like the Citroen ad. I&#8217;ve no idea what point they&#8217;re trying to make, but I find the German stereotypes a bit of a laugh. You almost expect Basil to appear and tell everyone not to mention the war. Are German cars seen as superior to French ones? Who knows? Not me, I&#8217;m a cyclist.</p>
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		<title>Comment on PR disaster by juliet</title>
		<link>http://putsimply.wordpress.com/2008/03/31/pr-disaster/#comment-48</link>
		<dc:creator>juliet</dc:creator>
		<pubDate>Tue, 08 Apr 2008 14:32:28 +0000</pubDate>
		<guid isPermaLink="false">http://putsimply.wordpress.com/?p=158#comment-48</guid>
		<description>Yes, I was there and came away saying that it was never going to work.  However, I thought that it would be the security that would let the side down as, with just 2000 people in the building, it took 25 minutes to get through to airside. 

Perhaps I should have realised that the planning was not all that it should have been when I was unable to get the volunteers' lunch of a sandwich, packet of crisps and bottle of water (or packet of Ribena) at 12.30 pm because they had already run out!

It was an interesting day and one I will dine out on for some time to come.</description>
		<content:encoded><![CDATA[<p>Yes, I was there and came away saying that it was never going to work.  However, I thought that it would be the security that would let the side down as, with just 2000 people in the building, it took 25 minutes to get through to airside. </p>
<p>Perhaps I should have realised that the planning was not all that it should have been when I was unable to get the volunteers&#8217; lunch of a sandwich, packet of crisps and bottle of water (or packet of Ribena) at 12.30 pm because they had already run out!</p>
<p>It was an interesting day and one I will dine out on for some time to come.</p>
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		<title>Comment on Virtual insanity by Pezmondo</title>
		<link>http://putsimply.wordpress.com/2008/04/04/virtual-insanity/#comment-43</link>
		<dc:creator>Pezmondo</dc:creator>
		<pubDate>Fri, 04 Apr 2008 14:37:25 +0000</pubDate>
		<guid isPermaLink="false">http://putsimply.wordpress.com/?p=163#comment-43</guid>
		<description>This is nothing majorly new. The gaming industry has had feedback-joysticks for a while. In order to gain a more tactile experience (and enable people to have the physical feedback required to type properly) I’ve seen people debating whether the iPhone might incorporate millisecond ‘buzz’ feedback to approximate the feeling of hitting a key.

I vaguely remember something like this feedback vest has come out before too. See:
http://www.pocket-lint.co.uk/news/news.phtml/12159/13183/gamers-get-force-feedback-vest.phtml</description>
		<content:encoded><![CDATA[<p>This is nothing majorly new. The gaming industry has had feedback-joysticks for a while. In order to gain a more tactile experience (and enable people to have the physical feedback required to type properly) I’ve seen people debating whether the iPhone might incorporate millisecond ‘buzz’ feedback to approximate the feeling of hitting a key.</p>
<p>I vaguely remember something like this feedback vest has come out before too. See:<br />
<a href="http://www.pocket-lint.co.uk/news/news.phtml/12159/13183/gamers-get-force-feedback-vest.phtml" rel="nofollow">http://www.pocket-lint.co.uk/news/news.phtml/12159/13183/gamers-get-force-feedback-vest.phtml</a></p>
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		<title>Comment on Fetch me some dungarees by putsimply</title>
		<link>http://putsimply.wordpress.com/2008/03/28/fetch-me-some-dungarees/#comment-41</link>
		<dc:creator>putsimply</dc:creator>
		<pubDate>Mon, 31 Mar 2008 08:25:27 +0000</pubDate>
		<guid isPermaLink="false">http://putsimply.wordpress.com/?p=153#comment-41</guid>
		<description>Well, I know I am only a celebrity at EML but I have been married for over 30 years, as have the majority of my close friends - does that count.  Heard an interesting angle on those statistics at the weekend - that these figures are not really accurate as they do not take into account the people who get married abroad.</description>
		<content:encoded><![CDATA[<p>Well, I know I am only a celebrity at EML but I have been married for over 30 years, as have the majority of my close friends - does that count.  Heard an interesting angle on those statistics at the weekend - that these figures are not really accurate as they do not take into account the people who get married abroad.</p>
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		<title>Comment on Poisoned chalice by putsimply</title>
		<link>http://putsimply.wordpress.com/2008/03/17/poisoned-chalice/#comment-40</link>
		<dc:creator>putsimply</dc:creator>
		<pubDate>Wed, 19 Mar 2008 16:36:27 +0000</pubDate>
		<guid isPermaLink="false">http://putsimply.wordpress.com/?p=149#comment-40</guid>
		<description>Nazis, Pork Scratchings, the London Underground, Pete Doherty. 

Might it be worth managing Heather Mills McCartney though? Yes you'd end up with egg on your face... But didn't she owe her lawyers £2 million even though she dumped them within a month or so? That's pretty good going.

Alex</description>
		<content:encoded><![CDATA[<p>Nazis, Pork Scratchings, the London Underground, Pete Doherty. </p>
<p>Might it be worth managing Heather Mills McCartney though? Yes you&#8217;d end up with egg on your face&#8230; But didn&#8217;t she owe her lawyers £2 million even though she dumped them within a month or so? That&#8217;s pretty good going.</p>
<p>Alex</p>
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		<title>Comment on Poisoned chalice by putsimply</title>
		<link>http://putsimply.wordpress.com/2008/03/17/poisoned-chalice/#comment-39</link>
		<dc:creator>putsimply</dc:creator>
		<pubDate>Wed, 19 Mar 2008 14:20:12 +0000</pubDate>
		<guid isPermaLink="false">http://putsimply.wordpress.com/?p=149#comment-39</guid>
		<description>Hi Juliet, 

I think I'd have to stay well clear of the "tainted" celebrity resurrection campaigns, like Michael Jackson, Heather Mills, Britney Spears, ANY political figure and other examples of people being their own undoing. I'm sure there is money to be made in working with them but I am a simple creature who prefers a quiet life to what I would assume would be the non-stop craziness of celeb management.

Jo</description>
		<content:encoded><![CDATA[<p>Hi Juliet, </p>
<p>I think I&#8217;d have to stay well clear of the &#8220;tainted&#8221; celebrity resurrection campaigns, like Michael Jackson, Heather Mills, Britney Spears, ANY political figure and other examples of people being their own undoing. I&#8217;m sure there is money to be made in working with them but I am a simple creature who prefers a quiet life to what I would assume would be the non-stop craziness of celeb management.</p>
<p>Jo</p>
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		<title>Comment on Gaming on the go by putsimply</title>
		<link>http://putsimply.wordpress.com/2008/03/11/gaming-on-the-go/#comment-38</link>
		<dc:creator>putsimply</dc:creator>
		<pubDate>Wed, 19 Mar 2008 14:11:39 +0000</pubDate>
		<guid isPermaLink="false">http://putsimply.wordpress.com/?p=143#comment-38</guid>
		<description>Hi Chris, I'm fully expecting Apple to wipe the floor with the other mobile phone companies when it comes to gaming, as they seem to be a company that comes at consumer challenges/desires/demands from a different angle to most companies out there at the moment (no I don't have an iphone, but one day, it shall be mine, oh yes... it shall be mine).

That said, I also think that the second Sony or Nintendo et al get behind a mobile company, the mobile gaming experience will really take off in a big way, with proper adverts and everything...

You're right though. Whilst the best mobile phones can offer me is 'snakes' and naff puzzles, I'm not going to spend my hard earned EML wages on downloads of games that will hold my attention for 5 minutes at a time at most!

If I were more of a geek and had more time, I'd explore who was behind Warcraft and SecondLife as I would think those both have a lot of potential on the right mobile platform. But I'm not a geek (honest) and I need to go and earn those wages so that I can not spend them on mobile gaming.</description>
		<content:encoded><![CDATA[<p>Hi Chris, I&#8217;m fully expecting Apple to wipe the floor with the other mobile phone companies when it comes to gaming, as they seem to be a company that comes at consumer challenges/desires/demands from a different angle to most companies out there at the moment (no I don&#8217;t have an iphone, but one day, it shall be mine, oh yes&#8230; it shall be mine).</p>
<p>That said, I also think that the second Sony or Nintendo et al get behind a mobile company, the mobile gaming experience will really take off in a big way, with proper adverts and everything&#8230;</p>
<p>You&#8217;re right though. Whilst the best mobile phones can offer me is &#8217;snakes&#8217; and naff puzzles, I&#8217;m not going to spend my hard earned EML wages on downloads of games that will hold my attention for 5 minutes at a time at most!</p>
<p>If I were more of a geek and had more time, I&#8217;d explore who was behind Warcraft and SecondLife as I would think those both have a lot of potential on the right mobile platform. But I&#8217;m not a geek (honest) and I need to go and earn those wages so that I can not spend them on mobile gaming.</p>
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		<title>Comment on Gaming on the go by putsimply</title>
		<link>http://putsimply.wordpress.com/2008/03/11/gaming-on-the-go/#comment-37</link>
		<dc:creator>putsimply</dc:creator>
		<pubDate>Wed, 12 Mar 2008 12:25:05 +0000</pubDate>
		<guid isPermaLink="false">http://putsimply.wordpress.com/?p=143#comment-37</guid>
		<description>I think you're right that Apple stand to do well in this space, much though it pains me to say it (as the perrenial PC fan - PC's are like Land Rovers; simple to use, easy to run, and even if they break down often they're quick and easy to fix, and they can do just about anything).

I also agree with your assessment that it's got to be a console (with an additional phone) rather than a phone with gaming. I also think that the one thing the N-Gage got mostly-right was designing the look-and-feel of the handset with gaming in mind, not phone functionality. Ultimately if someone is going to buy one of these devices they're probably thinking about games at least as much as the phone. 

Bottom-line, if it looks like a phone, it probably won't sell to mobile gamers. That said, the N-Gage's side-on phone functionality was a bit silly. All I'm saying is make it *look* like a games console (rather than have two huge buttons on the front for 'dial' and 'hang up'.

The biggest problem companies such as Apple, Nokia, et al are going to face when creating a viable games platform is size. The PSP is more or less the ideal size for a gaming platform in terms of being able to twiddle the various controllers with both hands at once, while still being able to see the screen. But for a phone it's way too big.

For this reason I honestly think a large conducting (not pressure-based) touchscreen such as Apple's is going to be the future for these kind of games platforms. Capacitance screens would let OEMs provide a reasonably-sized screen and two-hand control, without having to provide a device the size of the PSP.

However whether or not this will translate to Apple becoming the top of the mobile gaming pile or not is uncertain. Apple does not have an amazing history of game-porting. Are their games going to be Java-based (which would be unfortunate in terms of performance), or written in a native code? 

I think Sony or Nintendo both have the opportunity to squash the iPhone, but only if they hop on the capacitance sceen bandwagon very soon. Otherwise Apple will gain enough momentum to own this market.

Alex Perryman</description>
		<content:encoded><![CDATA[<p>I think you&#8217;re right that Apple stand to do well in this space, much though it pains me to say it (as the perrenial PC fan - PC&#8217;s are like Land Rovers; simple to use, easy to run, and even if they break down often they&#8217;re quick and easy to fix, and they can do just about anything).</p>
<p>I also agree with your assessment that it&#8217;s got to be a console (with an additional phone) rather than a phone with gaming. I also think that the one thing the N-Gage got mostly-right was designing the look-and-feel of the handset with gaming in mind, not phone functionality. Ultimately if someone is going to buy one of these devices they&#8217;re probably thinking about games at least as much as the phone. </p>
<p>Bottom-line, if it looks like a phone, it probably won&#8217;t sell to mobile gamers. That said, the N-Gage&#8217;s side-on phone functionality was a bit silly. All I&#8217;m saying is make it *look* like a games console (rather than have two huge buttons on the front for &#8216;dial&#8217; and &#8216;hang up&#8217;.</p>
<p>The biggest problem companies such as Apple, Nokia, et al are going to face when creating a viable games platform is size. The PSP is more or less the ideal size for a gaming platform in terms of being able to twiddle the various controllers with both hands at once, while still being able to see the screen. But for a phone it&#8217;s way too big.</p>
<p>For this reason I honestly think a large conducting (not pressure-based) touchscreen such as Apple&#8217;s is going to be the future for these kind of games platforms. Capacitance screens would let OEMs provide a reasonably-sized screen and two-hand control, without having to provide a device the size of the PSP.</p>
<p>However whether or not this will translate to Apple becoming the top of the mobile gaming pile or not is uncertain. Apple does not have an amazing history of game-porting. Are their games going to be Java-based (which would be unfortunate in terms of performance), or written in a native code? </p>
<p>I think Sony or Nintendo both have the opportunity to squash the iPhone, but only if they hop on the capacitance sceen bandwagon very soon. Otherwise Apple will gain enough momentum to own this market.</p>
<p>Alex Perryman</p>
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		<title>Comment on Anon. by Some old stuff &#171; palimpsester</title>
		<link>http://putsimply.wordpress.com/2007/09/05/anon/#comment-36</link>
		<dc:creator>Some old stuff &#171; palimpsester</dc:creator>
		<pubDate>Mon, 03 Mar 2008 20:45:12 +0000</pubDate>
		<guid isPermaLink="false">http://putsimply.wordpress.com/2007/09/05/anon/#comment-36</guid>
		<description>[...] Anon. [...]</description>
		<content:encoded><![CDATA[<p>[...] Anon. [...]</p>
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		<title>Comment on Technology PR person sympathises with British farming community by Some old stuff &#171; palimpsester</title>
		<link>http://putsimply.wordpress.com/2007/09/27/technology-pr-person-sympathises-with-british-farming-community/#comment-35</link>
		<dc:creator>Some old stuff &#171; palimpsester</dc:creator>
		<pubDate>Mon, 03 Mar 2008 20:43:56 +0000</pubDate>
		<guid isPermaLink="false">http://putsimply.wordpress.com/2007/09/27/technology-pr-person-sympathises-with-british-farming-community/#comment-35</guid>
		<description>[...] Technology PR person sympathises with British farming community [...]</description>
		<content:encoded><![CDATA[<p>[...] Technology PR person sympathises with British farming community [...]</p>
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		<title>Comment on &#8220;What you need, my love, is a good case study&#8221; by Some old stuff &#171; palimpsester</title>
		<link>http://putsimply.wordpress.com/2007/08/15/what-you-need-my-love-is-a-good-case-study/#comment-34</link>
		<dc:creator>Some old stuff &#171; palimpsester</dc:creator>
		<pubDate>Mon, 03 Mar 2008 20:43:33 +0000</pubDate>
		<guid isPermaLink="false">http://putsimply.wordpress.com/2007/08/15/what-you-need-my-love-is-a-good-case-study/#comment-34</guid>
		<description>[...] “What you need, my love, is a good case study” [...]</description>
		<content:encoded><![CDATA[<p>[...] “What you need, my love, is a good case study” [...]</p>
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		<title>Comment on Diary of a megalomaniac blogger, aged 30 1/3 by Some old stuff &#171; palimpsester</title>
		<link>http://putsimply.wordpress.com/2007/10/03/diary-of-a-megalomaniac-blogger-aged-30-13/#comment-33</link>
		<dc:creator>Some old stuff &#171; palimpsester</dc:creator>
		<pubDate>Mon, 03 Mar 2008 20:43:07 +0000</pubDate>
		<guid isPermaLink="false">http://putsimply.wordpress.com/2007/10/03/diary-of-a-megalomaniac-blogger-aged-30-13/#comment-33</guid>
		<description>[...] Diary of a megalomaniac blogger, aged 30 1/3 [...]</description>
		<content:encoded><![CDATA[<p>[...] Diary of a megalomaniac blogger, aged 30 1/3 [...]</p>
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		<title>Comment on Bright ideas in marketing - part one by Some old stuff &#171; palimpsester</title>
		<link>http://putsimply.wordpress.com/2007/11/21/bright-ideas-in-marketing-part-one/#comment-32</link>
		<dc:creator>Some old stuff &#171; palimpsester</dc:creator>
		<pubDate>Mon, 03 Mar 2008 20:42:44 +0000</pubDate>
		<guid isPermaLink="false">http://putsimply.wordpress.com/2007/11/21/bright-ideas-in-marketing-part-one/#comment-32</guid>
		<description>[...]   Bright ideas in marketing - part onePublished 21 November, 2007   This week, ten points awarded to the seven year old for astute observation.I quote: “Energy saving light bulbs?  How ridiculous.  How can you have a light bulb that actually saves energy?”And of course, she’s right because fundamentally, the role of the so-called energy saving light bulb is not philanthropic - it does not give back to the grid.  It’s more, light bulbs that do not expend as much energy as normal light bulbs.Light bulbs for cheapskates.Light bulbs for those who care about the environment but are afraid of the dark.OK, bit unfair that and I’m being flippant.  These more energy efficient light bulbs are a good thing, but interesting nonetheless how marketing nomenclature can seep into everyday language and not be recognised as such (unless you are a PARTICULARLY bright seven year old).  So I award nine points  to the marketing wizard that came up with the energy saving phrase and managed to make it stick. [...]</description>
		<content:encoded><![CDATA[<p>[...]   Bright ideas in marketing - part onePublished 21 November, 2007   This week, ten points awarded to the seven year old for astute observation.I quote: “Energy saving light bulbs?  How ridiculous.  How can you have a light bulb that actually saves energy?”And of course, she’s right because fundamentally, the role of the so-called energy saving light bulb is not philanthropic - it does not give back to the grid.  It’s more, light bulbs that do not expend as much energy as normal light bulbs.Light bulbs for cheapskates.Light bulbs for those who care about the environment but are afraid of the dark.OK, bit unfair that and I’m being flippant.  These more energy efficient light bulbs are a good thing, but interesting nonetheless how marketing nomenclature can seep into everyday language and not be recognised as such (unless you are a PARTICULARLY bright seven year old).  So I award nine points  to the marketing wizard that came up with the energy saving phrase and managed to make it stick. [...]</p>
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		<title>Comment on Silly season by Some old stuff &#171; palimpsester</title>
		<link>http://putsimply.wordpress.com/2007/08/08/silly-season/#comment-31</link>
		<dc:creator>Some old stuff &#171; palimpsester</dc:creator>
		<pubDate>Mon, 03 Mar 2008 20:42:38 +0000</pubDate>
		<guid isPermaLink="false">http://putsimply.wordpress.com/2007/08/08/silly-season/#comment-31</guid>
		<description>[...] Silly season [...]</description>
		<content:encoded><![CDATA[<p>[...] Silly season [...]</p>
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		<title>Comment on FYI: Pls see blog below for further details by Some old stuff &#171; palimpsester</title>
		<link>http://putsimply.wordpress.com/2007/10/23/fyi-pls-see-blog-below-for-further-details/#comment-30</link>
		<dc:creator>Some old stuff &#171; palimpsester</dc:creator>
		<pubDate>Mon, 03 Mar 2008 20:42:21 +0000</pubDate>
		<guid isPermaLink="false">http://putsimply.wordpress.com/2007/10/23/fyi-pls-see-blog-below-for-further-details/#comment-30</guid>
		<description>[...] FYI: Pls see blog below for further details [...]</description>
		<content:encoded><![CDATA[<p>[...] FYI: Pls see blog below for further details [...]</p>
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